As we begin to prepare thoughts & ideas for your web design, it is important for you to be aware of many factors we consider to ensure that you have a successful web site. Listed below are the Design Port's top 5 principles we advocate to any client as we go through the decision making & design phases. Before you read on, keep one thing on your mind; Consistency, Consistency, Consistency. Did we forget to mention Consistency!

Consistent Layout & Design.
Consistency & coherence in an online format, projects a professional image. The typeface we select will be throughout your site with little variation in size & styling. This same consideration will be paid to any background colors as well. If your site will be heavy with imagery, we will work to ensure that your images match the feel of your site.

Making it Easy to Read.
We will choose text & background colors very carefully so they are complementary, easy to view, & provide visual appeal. We will also pay close attention to the size & style of your text as it should be not too small or too large but just right!

Easy & Obvious Navigation.
All of your hyperlinks will be clear to your visitors. Graphic images, such as buttons or tabs, will be clearly labeled & easy to read. It is more important that your navigational buttons, tabs etc. are easy to read & understand vs. flashy & baffling effects. Link colors in your text will be consistent & unique as they stand out from the basic text on your site.

Customers are Looking for You, Will They Find You?
Web sites are promoted online via search engines, directories, banner advertising, electronic magazines (e-zines) & links from other web sites. Your site will be coded so that search engines will find your site easily & this process will also give your site a high internet rating.

What's important? Optimization! i.e. keywords, site description, site abstract, image descriptions, search engine submission etc...

Quick Download Time.
Studies have indicated that visitors will quickly lose interest in your web site if the majority of a page does not download within 15 - 20 seconds. If your business does not have good brand name recognition yet, it is best to keep your download time as short as possible.

Back to Top↑